• Sarah Stone

How The Hell Did I Get Here?

Updated: Apr 9, 2021






I was homeschooled most of my life, and I know what you're thinking; homeschooled kids are freaks. Or that we're weirdly religious or something, but my family is totally normal except for the fact that both of my parents are zoologists, and we've spent the last twelve years in Africa.


Just kidding.


I am, in fact, not the lead character in a noughties chick flick and have led a way-normal life thus far. My name is Sarah, and there's much more to me than re-watching classic chick flicks, I promise.


I was your typical teenager back in high school; slightly Emo, listened to Panic! At The Disco and had some awful haircuts trying to fit in with the cool kids. I did have an edge, though. As well as being into am-dram theatre (that's amateur drama to the non-thespians among us), I was the designated "horse-girl" of my year; there's always one, isn't there. Performing on stage and competing my horses, helped me develop a pretty good mix of confidence and determination, which complimented my competitive nature nicely.


When I was making decisions about my future career, EVERYBODY went to uni; it's just what we did. I am artsy and creative, so I had my heart set on design and went back-and-forth between interior, graphic and fashion before choosing the latter.


I can't tell you an awful lot about uni because the truth is I was drunk most of the time. So drunk, in fact, that I genuinely considered dropping out during my third year because my grades were shit. I remember sitting down with my lecturer, Suzannah, and saying something along the lines of "I'm not good enough", to which she replied that I was good enough; I just needed to get a grip and try a bit harder!


Productive people generate success.


Read that last line again, then write it on a piece of paper and stick it on your wall because that sentence has got me through many a "can't be bothered today" day.


Fast forward a year, I stayed in school, graduated with a 2:1 Honours Degree and headed out into the wild. I taught at Camp America that summer, then bounced around in a couple of different jobs for the next few years, unsure of what to do with my life.


One cold December morning in 2016, I received some equestrian clothing I had ordered, and to be honest, I was underwhelmed. I tried them on, and it hit me; I could do this better! I already had a fashion degree and about 20 years of experience in the equestrian world, so I waved goodbye to nine-to-five, working for the man and started my very own equestrian sportswear brand.


The real thrill I get from running Apt Cavalier Ltd comes from connecting directly with my customers, whether it's me physically talking to them on social media or doing photo/video shoots using models to which they can relate. That closeness I have with my customers is directly responsible for building a community of very loyal shoppers.


But what do I love the most about running my businesses; I hear you ask? Why, that sweet, sweet "cha-ching" of a sale, of course. I founded Miss Stone Brand Stories to help more business-woman thrive through storytelling, or in other words, to ensure more hardworking boss-bitches, just like me, hear that glorious "cha-ching" more often.


Sarah x

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