• Sarah Stone

Trust The Story

"Don't have sex; because you will get pregnant and die."

Quick, name that movie

Okay, that one was way too easy. It's from Mean Girls, duh!

Since we first met Cady and the gang back in 2004, I have watched the movie approximately 763,968 times. On a rare afternoon, when Arran is out, and I find myself at a loose end, I sit down with some snacks, and I rewatch one of my favourites movies. It BAFFLES Arran; "why don't you watch something new instead?"

The truth is that I find comfort in rewatching movies. I know the characters and that nothing's going to leave me shook. I trust the story.

I trust it to leave me feeling satisfied. I trust it to give me the lighthearted, feel-good experience I wanted. I trust that I will be looked after for one hour and thirty-seven minutes while I switch off and recharge.

That's how your clients and customers should feel about you.

Like rewatching an old movie, working with you should be like working with an old friend. They should trust you explicitly and feel relaxed when placing an order with you or signing up for your new package.

Okay, so, how do you build trust? Well, girl, I am glad you asked. Just like Cady Heron, you tell them your story.

Here are a few ways you can start injecting your story into your day;

1. Use Instagram stories to show your followers what you get up to behind the scenes. Show them that you are a real person, just like them, who works, eats, drinks tea (or wine), has hobbies, etc.

2. Blog about yourself and your journey. You might not think that your story is interested, but no one else has followed the exact same path as you. Your followers will love it.

3. Use Reels to show your personality. Wear your favourite outfit, use music you love and smile. Don't do the same as everyone else; show us the 'reel' you.

4. Update the 'About' section on your website to something that is personal and stands out. Remember, there are no rules for your About page; it doesn't need to be straight-laced and definitely shouldn't be the same as everyone else's.

Girl, I know what you are thinking. When the hell are you going to find time to do all of this? Don't panic. Why not choose just one method and take action on it this afternoon?

Alternatively, if you are committed to building that trust with your ideal clients (remember trust = sales), you can outsource this to an expert. Perhaps someone who thrives on stories and has excellent taste in movies?

What is your go-to movie or TV series? Let me know in the comments, and maybe I'll give it a go next time. I'm not making any promises, though.

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